• Blending traditional character with modern comforts, The Swan has been extending a warm welcome to travellers and diners for over three centuries…

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  • Relax in our brasserie and take your pick from a menu brimming with traditional, tasty treats...

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  • Enjoy a drink at the bar, or ask our bartender to blend you a ‘bartender’s choice'...

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The hotel

The Swan has sat in it’s position from the 1700’s, with reports of part of the hotel being used as a college for St. Mary’s Church, dating back to the early 1600’s. Following extensive refurbishments and renovations throughout it’s life as a hotel, The Swan is now a highly reputable hotel, and, with it’s key location on Greengate Street, offers patrons the chance to put their bags down and enjoy a relaxing and refreshing drink.

Whether you are looking for a welcoming place to spend the night or would simply like to enjoy a drink or a bite to eat surrounded by friendly faces, The Swan is perfectly placed, right in the centre of the historic town of Stafford. It has its own large car park, offers all-day dining and an in-house coffee shop, along with free WiFi.

A fascinating history

The site on which The Swan stands is thought to have been the college buildings, serving St. Mary’s Church in the 1600’s. The Swan, an alehouse, emerges in 1711 as one of two buildings on the land owned by Lord Stafford and it is thought that the name “The Swan” comes from his coat of arms.

In 1752, the two houses were combined and later followed the introduction of the architectural features of the Georgian era. From 1785… read more

Our people

Guests and visitors of The Swan will notice something that everyone who works here has in common – they genuinely enjoy their jobs.

As a family-run business we strive to deliver a more friendly, personal service and could never be accused of being stuffy or pretentious. That being said, all staff are professional and extremely well trained to ensure that your experience is as great as it can possibly be.

It’s our hotel, but we want it to feel like it’s your hotel too… read more

Join Us

The Coaching Inn Group are an equal opportunities employer. We offer great training and the opportunity to progress, so if you have the energy, drive and professionalism to represent our strong company values then we would love to hear from you.

We employ in excess of 600 people, including centrally based management, office & maintenance teams through to locally based management, chefs, receptionists, and many more.

We pride ourselves on encouraging staff progression within the group, and consider it an honour to be able to help start someone’s career in the hospitality industry… read more


From local guests who regularly dine with us, to visitors from across the country and abroad, we welcome feedback to ensure that we continue to exceed the standards you have come to expect from us.

Click here to read some of our most recent reviews.

The Coaching Inn Group

The Swan Hotel is part of The Coaching Inn Group, which has a passion for restoring lovely old historic coaching inns, of which there are now 15 of these iconic buildings in their collection.

Through refurbishing, revitalising and breathing life back into these inns, The Coaching Inn Group creates elegant, comfortable and well-priced accommodation and dining spaces with tempting menus, relaxed and stylish bars and coffee lounges… read more

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